Why a Great Logo is Crucial to Your Small Business Success
Your logo is probably the most important representation of your small business. It represents your identity, your mission and your personality to the world. If designed properly, your logo can help sell your brand to your target audience.
A great logo requires strategic thinking, design expertise and execution. It’s also the foundation for all of your marketing efforts across all channels. And it must be applied consistently to all your communications – from your website to social media to print collateral through to your email signature. A great logo who says who you are and what you do will become recognizable to potential customers.
Your logo should be simple so it looks great at any size: from a large billboard to your social media profile image. Think about some of today’s iconic logos and how simple they are, from Apple and Nike, to Google and Facebook. A logo should be recognizable instantly and yours should be no different. And because you’re a small business, you have the opportunity to set yourself apart from your competition.
A logo is a worthwhile investment that can be priceless in the long run. We work with small businesses like yours to create logos and branding that reflects your identity and your business. For new clients, we usually design 4-6 logo concepts, incorporating color scheme, typography and original symbols, based on our client’s direction. We then refine a favorite until complete. Once approved, we provide logo files for screen and print usage. Sometimes it’s just a logo project, but more often the next step is creating brand standards and applying the logo to marketing communications. This ensures that our clients’ brand successfully reaches their target audience with consistent and memorable results.
Click through some of the logos we’ve designed for some great small businesses. If you have any questions, please don’t hesitate to contact us. Our work is top-shelf and cost-effective for small businesses just like yours.
