Make Sure Your Website is Google-Friendly with Great Search Engine Optimization

Designing a great website that reflects our clients’ brand and business is always our goal. But there are two other components that are crucial. One is that we help our clients deliver their message clearly, concisely and on target. The other is to be found quickly on Google - if not then it’s not a successful website. A successful website needs to rank high in Google, and so we also apply best search engine optimization (SEO) expertise to ensure it reaches the intended target audience. Following are some of the things we do to help our clients with search:

You need to your visitors the information you’re looking for. We help you to develop high-quality content on your pages, especially your homepage. This is the single most important thing to do in search. If your pages contain useful information, your content will attract more people. We help you in creating a helpful, information-rich site, so your pages clearly and accurately describe your topic. Text should include the words users or phrases you think your audience will type to find your services. 

As important as these things are to your search rankings, there are also things to avoid. Unlike some others with less expertise, it’s important that you don’t fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. These are best practices we always follow.

Also, don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While we can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from Google’s index.

We can help you to not only design a beautiful website, but to help ensure your content is on-topic and Google search friendly. This will result in a website that helps you reach the widest possible audience. If you have any questions regarding SEO and how we can help you, please contact us and we’ll be happy to offer our advice at no cost.