VCP

Project Overview

Vicksburg Capital Partners (VCP) is a next-generation financial advisory firm based in New York City, offering strategic guidance to entrepreneurs in technology and education. They engaged Designsite to create a modern brand and website that reflects their senior-level expertise and high-integrity approach.

We began by designing a minimalist, typographic logo and sophisticated color palette to move away from traditional financial visuals. The website, built on Squarespace with custom CSS enhancements, features a “bridge” theme to symbolize connection and transformation. We developed compelling messaging—“Where Vision Meets Insight” – and produced a private brand guide to ensure consistency across all materials. The result is a refined digital presence that sets Vicksburg apart in a competitive space.