Launching a Startup with Expert Squarespace Website Design, Branding, and Digital Marketing
Designsite’s latest project is for Rise Wellness, a startup who offers personalized wellness solutions. Included is a new brand identity that reflects the brand and works equally well in positive and reverse applications, and its simplicity works well in large and small sizes. We designed a Squarespace website that offers a modern and superior user experience on all computers and mobile devices.
Search Engine Optimization (SEO) services were employed to ensure the website ranks high in Google, especially in local search in upstate Connecticut, where most of their customers will reside. The new brand consists of a color scheme that reflects the business’s organic offerings, as well as fonts and visual choices, and will be used consistently across all marketing initiatives, critical for a new brand’s success.
The client also asked about an email component for potential customers to sign up. Designsite recommended Squarespace Email Campaigns, an additional Squarespace product that connects seamlessly to the website, so when visitors sign up, their contact information will will be added to a master list. Subsequent emails can then be sent to subscribers when news and updates warrant. Squarespace ensures the email template design is consistent wit the website, see the sample at lower left.
