How Designsite Built the New Brand and Squarespace Website for Riverhouse Cruises
When Riverhouse Hospitality set out to relaunch the Lady Kate and introduce Riverhouse Cruises to the Connecticut River, they needed more than just a website – they needed a full brand foundation that clearly communicated the elegance, history, and unforgettable experiences their guests can expect. Designsite was honored to help bring this new venture to life with a complete branding and digital launch powered by Squarespace, strategic messaging, professional copywriting, and expert SEO.
Our first step was developing the brand identity for Riverhouse Cruises – establishing a visual and verbal style that reflects the sophistication of the Lady Kate and the experience of cruising along the Connecticut River. This included creating a clear positioning strategy and messaging framework for all areas of the business: weddings, private parties, corporate events, and public cruises. We wrote compelling copy that communicates the excitement surrounding Lady Kate’s highly anticipated return in 2026, along with detailed descriptions that help potential guests understand the value of hosting or attending an event aboard this newly revitalized vessel.
With the brand and messaging set, we designed and built a modern, user-friendly Squarespace website that brings the Riverhouse Cruises experience to life. Every page is crafted to highlight the Lady Kate’s unique offerings – stunning river views, renovated onboard spaces, themed public cruises, and the flexibility to host unforgettable weddings and events. We optimized the site structure, on-page content, headlines, alt text, and metadata to ensure strong visibility in search engines from launch.
Throughout the project, our focus was on creating a cohesive, polished digital presence that aligns with Riverhouse Hospitality’s award-winning reputation. The result is a new brand and Squarespace website that positions Riverhouse Cruises as a premier Connecticut River experience – now open for 2026 reservations and ready to set sail into an exciting new chapter.
If your business is launching a new brand, refreshing your website, or needs expert messaging and SEO, Designsite will be your partner in creating a digital presence that connects with your audience and drives results.
