Brand identity, website design, marketing, strategy and social media for a new automative insurance company.
Founded in 2013, Toco of Sherman Oaks CA, offers a revolutionary approach to vehicle service contracts. Seeking to gain exposure in the marketplace, a number of marketing initiatives were created and designed to achieve this goal. Working with Forum Communications & Strategies, based in New York City, Designsite enhanced the current website, featuring a new "TocoCares" mini-site containing media-rich components, including video, blog, infographics and more. A separate "Maintenance Index" website featured a quiz to see how much visitors know about car maintenance and how they compare to national surveys.
We also created and managed social media pages for Facebook, Google+, LinkedIn, Instagram, YouTube and Tumblr to reach a wider audience and increase search engine results. As an example, we took over the Facebook page and increased its followers from just 50 to over 3,500 in three months. Engaging content and fun contests promoted on all social media pages helped to drive record to the website, which reflected in a marked increase in brand awareness and sales.
- Informational website design
- Digital marketing including graphic design, video, blog, infographics, video
- Social media promotions including contests, polls, quizzes
- Internal marketing communications