News America Marketing
Branding, website, app design, identity standards, advertising and digital marketing for the coupon giant
News America Marketing, based in Wilton, CT, is the nation's premiere marketing services company. Their powerful advertising and promotion programs – under the SmartSource brand name – are relied upon by the country's leading companies for their wide consumer reach.
News America Marketing enlisted Designsite to create a brand identity and design the user experience for their "SmartSource Xpress" iOS and Android app, enabling users to browse offers, tap on coupons and add them to their shopper cards, to be redeemed at the supermarket. In addition to digital and print promotions, we also design and produced a video tutorial of this groundbreaking app. Finally, we redesigned the SmartSource website to ensure brand consistency across platforms.
Most recently, we designed and provided standards for the News America Marketing corporate website, featuring responsive design and a modern parallax-format, designed for prospective clients and used as a recruitment tool for potential employees.
- Website design and identity standards
- iOs and Android app design and branding and strategy
- Internal marketing communications
- Digital marketing promotions and advertising
- Executive Powerpoint presentations