Fluid Technology Solutions, based in Albany, Oregon, provides personal hydration for military, humanitarian and outdoor recreation markets. Their revolutionary Forward Osmosis emergency water filters and desalinators deliver high-purity clean water, in an enriched nutrient drink.
Designsite was engaged to create a new identity that would reflect the company's innovative products and services. We chose a color scheme of green and blue to mirror nature and a symbol to represent a water cycle. The symbol would also serve as a design element across marketing communications, from promotions to large-scale exhibits. Because the subject matter is decidedly non-visual, we used a water theme on the website to represent the fresh water that is distilled from dirty water via their products. Stationery, brochures and product sell-sheets were also designed to ensure consistency across all marketing communications.