Fluid Technology Solutions
Corporate identity, website and marketing communications for a world leader in water treatment.
Fluid Technology Solutions, based in Albany, Oregon, provides personal hydration for military, humanitarian and outdoor recreation markets. Their revolutionary Forward Osmosis emergency water filters and desalinators deliver high-purity clean water, in an enriched nutrient drink.
Designsite was engaged to create a new identity that would reflect the company's innovative products and services. We chose a color scheme of green and blue to mirror nature and a symbol to represent a water cycle. The symbol would also serve as a design element across marketing communications, from promotions to large-scale exhibits. Because the subject matter is decidedly non-visual, we used a water theme on the website to represent the fresh water that is distilled from dirty water via their products. Stationery, brochures and product sell-sheets were also designed to ensure consistency across all marketing communications.
- Corporate identity and branding
- Identification standards and guidelines
- Website design and development
- Search engine optimization
- Stationery and internal correspondence design and production
- Marketing communications and promotional literature
- Executive Powerpoint presentations