The Office of Community & Economic Development (CED), based in Fairfield CT, develops programs that stimulate and encourage economic development. Seeking a web presence to attract outside businesses to the booming community, CED chose to Designsite to brand and design a new website to reach high-tech businesses.
We designed a new identity to brand the new initiative. We provided strategy and designed and built a custom website that engages potential clients seeking more information about Fairfield's business interests including highly-designed information graphics, an interactive component to search local rental and buildings for sale. Video supports the effort and potential clients can schedule appointments with the director online. The brand effort also included digital standards across all social media channels and inbound marketing efforts. In addition, advertising and printed promotions extend the brand to publications and live events.
Branding and identity standards
Website design & Squarespace content management integration
Search engine optimization (SEO) and analytics
Inbound marketing strategies
Digital marketing and social media setup
Copywriting and marketing content
Third-party scheduling and implementation