Branding and Packaging Design for a New Product Category
For over 30 years, CitraSolv has been a leader in providing customers with plant-based, quality home cleaning and freshening projects. CitraSolv engaged Designsite to brand and design a new product for “Spray & Go,” a toilet pre-spray, helping them to establish themselves in this new market place.
Our branding included designing a two-color logo that reflected both orange and lavender versions. The logo emphasizes a high-end yet friendly and appealing look. We then applied the logo to the package design which included a spray bottle and hang-card that would be eye-catching in retail environments.
Said Michael DeMartin of Designsite: this was a really fun and challenging assignment. The idea of designing a product in a new product category from the ground-up enabled us to start with a clean slate. Sometimes things just work out perfectly, and this was such a case. Everything came together and we now have a complete package that really looks high-end and commercial at the same time. We’re really proud of how the end product looks – but most of all that the client is thrilled with the end result.”
Spray & Go is now sold in retailers across the country, including Whole Foods, as it’s the only product in its category that passes its natural standards. Designsite also designed parent company’s CitraSolv website.
Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.
For more information, please call us at 203.372.2912 or send us an email at firstname.lastname@example.org