What is an infographic?
An infographic is a way to present information, data, and knowledge in a visual manner. Infographics are a great way to engage readers because they draw attention and provide the natural link building that Google loves to see, and they reward websites accordingly. Aside from the SEO benefits of infographics, they also do a great job at building brand awareness and getting a specific message across easily and visually.
Businesses are using infographics as a way to engage their target market and drive traffic to their website. When an infographic is executed correctly with the right content, design and layout, it can provide a serious return on investment (ROI) that every business owner desires.
What makes a successful infographic?
Infographics are popular, and as result, there’s a lot of clutter out there. The problem with most of them is they look too much alike - many are generated from online “design” templates and they look it. A good infographic must reflect the company’s brand and be customized as such. Infographics should bevisually appealing and simple at the same time – the idea of course, is to have your audience understand what you’re trying to say as concisely as possible – focus is key.
Content and messaging is most important but it’s the design that will help make the infographic successful. Just like in any other business, there are “designers” and there are designers. Make sure you’re working with an entity that has a proven track record for creating inspired brands and designs.
Finally, even with a great infographic, it’s not successful unless people see it. Once the infographic is posted on your website, it needs to be shared to your social media pages (Facebook, Twitter, Pinterest, Instagram, etc.) so your audience can see it and share to their friends, which is where things can really take off. And, finally, make sure your infographic has a link back to your website, driving more traffic to your website – which is the point!
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