Copps Island Oysters, based in Norwalk CT, is a family of oystermen since the 1940s and operates one of the last standing traditional oyster farms in the United States. A few months back, they called us to talk about a new website that would reflect both their history and thriving business of today.
Our first priority – as it is with all clients – was to create a new website that achieved strategic goals, while at the same time communicating what makes Copps Island so unique, special, and different. Visiting and watching them in action was impressive to say the least – the whole process of oyster farming requires a close-knit team of professionals working together.
After speaking with key people and learning about their trade, we set off to design a website that was truly reflective of Copps Island Oysters. Gorgeous photography and video played a big role in the design, and the use of typography and fonts supported the look and feel of the business. These components and the way the website is structured from a functional point of view makes for a great user experience, whether you're on a desktop or a phone.
But this isn't just a website – it's dynamic e-commerce one that includes a Shop that sells everything from oysters (of course) to oyster-related necessities, merchandise, books, fashion items and more. Building the e-commerce website using Squarespace as the content management platform gave us the tools to design a powerful backend that seamlessly manages transactions. The client is able to easily manage inventory, orders and fulfillment, as well as view detailed analytics – right from the Squarespace iPhone/Android app on their phone, pictured below.
We also set up a MailChimp account and connected it with Squarespace so that newsletter submissions would automatically be sent to MailChimp where the contact database would reside and promotional e-mailers could be sent out highlighting new products and other Copps Island updates.
There are some projects we work on that are truly special, and this is one of them. We’re very proud to have designed and produced this new website and we hope you have the opportunity to click through and check out the project yourself!
Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.
For more information, please call us at 203.372.2912 or send us an email at email@example.com