Branding a 'Mompreneur' – Logo and Website Design

Some of our most interesting clients are entrepreneurs who are passionate about an idea and want to bring it to life. There are so many things to do behind the scenes, like writing a business plan, choosing a name and location, registering and financing the business, and so much more. Once all of these necessary tasks are complete, it’s time to bring the business to life by creating the visual brand and marketing communications that reflect the businesses' personality.

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Our latest startup assignment is for a new business called Designing Motherhood, based in Stamford CT. and founded by Margaret Marshall. Designing Motherhood offers clients client modular support and training packages in the areas of motherhood/parenting coaching, communications skills, CPR certification and pre and postnatal yoga.

Margaret wanted the brand to reflect her personalized service that was warm and inviting. After designing a series of logo concepts, Margaret picked the final version, a two-leaf flower symbolizing the mother-child relationship. Soft pastel colors and a sophisticated yet friendly logotype with tagline depicts who the business is and what they do. Next we designed a modern and responsive website that displays beautifully on both desktop and mobile devices.

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The website talks about Margarets’s journey and contains beautiful photography that underscores the clear and concise text. Resources contain relevant links and an Amazon store houses products Margaret recommends that can be purchased directly from the website. A blog contains updates and news regarding all topics regarding motherhood and links to social media pages help increase traffic to those pages and vice-versa. Finally, we added search engine optimization to ensure that Designing Motherhood ranks high in Google and other search engines.

We really like working with startup businesses because there’s a clean slate to help our clients create a visual identity of their idea. Ensuring consistency with all marketing communications, including branding and logo design, website and promotions will help a new business get off on the right foot. 


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Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com