When it comes to online shopping, convenience is everything. Now, we’re able to offer our Squarespace website customers the ability for their customers to use Apple Pay to make purchases on the web with a single tap or click.
Apple Pay simplifies the checkout process by letting shoppers instantly purchase from anywhere using the payment and shipping information saved with Apple Pay. It works on mobile with iOS 10 and is also available on desktop with the launch of Apple’s macOS Sierra.
Apple Pay Benefits:
Simpler payments. Once shoppers have their credit card stored in the iPhone, they need only hold the phone near an NFC reader, approve the transaction with their fingerprint using iPhone’s Touch ID, and the payment is processed within a couple of seconds. The process is simpler than the traditional credit card swiping process, which typically includes (a) swiping a card and then selecting debit or credit, (b) providing a separate identification, and (c) affixing a signature.
Secure. Since a credit card does not need to be present, there’s less likelihood of a stolen number. Moreover, Apple does not use the credit card number for processing the payment but uses a token called the “device account number” to process the transaction, which further reduces the chances of the credit card details getting stolen. Apple Pay is an implementation of the EMVCo specification that is considered by many industry experts as the most secure payment mechanism.
Greater privacy. Apple will not track shopper transactions and store the data. This offers more privacy. Also, the use of device account numbers versus the credit card makes the transaction even more private with the retailers as they do not see the shopper’s name and other details, such as the billing address.
Lower risk. Large retailers like Target and Home Depot have recently experienced credit card breaches. Apple Pay eliminates that by avoiding the use of the card details as part of the transaction. With Apple Pay, the device account number, along with a transaction-specific dynamic security code, is used to process the payment. So the actual credit or debit card numbers are never shared by Apple with retailers or transmitted with the payment.
How Can We Help You Improve Your Customers' Ecommerce Experience?
Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.
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