Video can result in higher search rankings in Google, Bing and Yahoo most because they’re looking for engaging content – and nothing boosts engagement like video. Forrester research found that the presence of video on a web page makes it 53x more likely to appear on the first page of Google. And while the percentage can change, the principle remains the same: video increases the search ability of your content.
Benefits of video on your website:
Video is a great way to attract new visitors. A dynamic presentation can provide a great introduction to who you are and what you do. Video can also establish a personal connection with your audience and can establish creditability and make it easier for you to gain a potential client’s trust.
Video can enhance the user experience and are proven to dramatically increase the average time a user spends on your website. The longer you have a captive audience, the better chance you have of them become a client.
YouTube for business:
Businesses having a YouTube channel can easily upload video and apply keywords tor searching across YouTube. While video can dramatically increase your website’s visibility on the major search engines, many don’t realize that Youtube is actually the world’s second largest search engine! While your video can be hosted on YouTube for that audience, where it will increase your brand’s visibility, it can also be embedded on your website so your visitors can see it there.
How we can help you:
Designsite has expertise in creating video and YouTube channels for businesses of all sizes, helping to dramatically reach a wider audience and increased search engine results.
Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.
For more information, please call us at 203.372.2912 or send us an email at email@example.com