How a Subscription-based Website Can Make You Money: An Example

We just designed and completed a website for financial guru and TV personality, Mark Newton and his Newton Advisors firm. Mark is a frequent guest on CNBC, CNN Money, Fox Business, the Wall Street Journal and other networks. Newton Advisors engaged Designsite to build a subscription-based website where users could sign up to receive high-level technical perspectives, blogs, video, writing and more. By using an online membership model, the client can generate a steady stream of income with a smaller base because members recursively pay for the privilege of accessing valuable content.

First we designed Newton Advisors, using Squarespace as the content management platform. Squarespace enables us to cost-efficiently build a modern and responsive website that can be accessed by an audience of financial analysts on-the-go on their mobile devices. We also provided search engine optimization services to ensure the website ranks high on the major search engines.

For the paid subscription model, we used GoPaywall, enabling us to integrate their platform into the Squarespace website. GoPaywall offers great features including a user-friendly dashboard to track payments and users, with complete control over which pages are protected at all membership levels. Automated (and customized) emails are sent to users when they register and when payments are collected.

We also set up a MailChimp account, integrating that into GoPayWall, so registrants are automatically added to the contact database. We also designed a template consistent with the website design for subsequent mass e-mailers including news and updates.

So far, the project has been a success, as new members register to receive valuable financial updates. Mark has this to say about the Newton Advisors subscription-based website: “The website looks awesome and we’re looking forward to the start of a great business. Designsite’s professionalism and dedication to getting things perfect was unparalleled.”


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive website design and development, social media and digital marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com