What is Remarketing and How Can it Benefit Your Business?

Remarketing lets you show ads to people who’ve visited your website. When people leave your website without buying anything, for example, remarketing helps you connect with them by showing relevant ads across their different devices.

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Remarketing Benefits:

Whether you're looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers. Having an account with Google AdWords provides the means to create effective ads that follow your audience around the web.

Access to people when they're most likely to buy: You have the option to reach people after they've interacted with your business. This could be when they're searching for your product, visiting other websites, and using other mobile apps. AdWords remarketing provides timely touch points to drive your customers to your website and app when they're most engaged.

Lists tailored to your advertising goals: Customize your remarketing lists to achieve specific advertising goals. For example, you can create a "Shopping cart abandoners" list to show ads to the people who added something to their shopping cart but didn't complete a transaction.

Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.

Efficient pricing: You can create high-performance remarketing campaigns with automated bid strategies like target CPA and ROAS. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There's no extra cost to use Google's auction.

Easy ad creation: Produce multiple text, image, and video ads for free with Ad gallery. With dynamic remarketing campaigns you can create dynamic ads which pair your feed with Ad gallery layouts, scaling beautiful ads across your entire set of products or services.

Insights into your campaign: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you're paying.

Reach your customers when they're searching for you: Show ads to previous visitors who are actively looking for your business on Google Search.

How can we help you?


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com