For the past several years, we've been working with Merchant Cantos, of New York City, to serve Anheuser-Busch's Budweiser and Bud Lite commercials to the media before the public views them. The password-protected website enables media to learn more about the ad spots and to download information, including high-resolution photography and commercial spots.
Because the project is always on tight deadline, we built a custom WordPress CMS, which enables us to quickly update the website as the content comes in, before, during and after the game. Major media outlets, in turn, use the content on our website to use in their news and promotional efforts.
While this project is usually our biggest deadline of the year, it's a lot of fun to see the new commercials come in before they're out there in the world.
Click the video below to view the first Bud Lite teaser featuring Amy Schumer and Seth Rogen:
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