A New e-Commerce Website Drives Sales for a Leading CT Organic Food Company


Aurora Products, located in Orange, Connecticut, packages only the highest quality and freshest All Natural and Organic dried fruits, nuts, trail mixes, salad toppings, and granolas. Established in 1998, the company engaged Designsite to take them to the next level with a friendly and easy-to-use e-commerce website to drive sales beyond traditional brick and mortar outlets.

We recommended WordPress and the content management system (CMS), which would enable in-house personnel to easily maintain the website and to fulfill orders, from the hundreds of products the website offers. We designed a native, responsive WordPress theme exclusively for Aurora, reflecting their updated brand identity and to ensure consistency with branding and marketing standards. We implemented the powerful WooCommerce plug-in, enabling the website to process orders and to connect to the company's bank merchant account. We also recommended social media strategies, including Google+ and consistent blogging to ensure high search engine rankings.

"Thank you Designsite for the beautiful job you did on our new, website. It's easy to manage, update and add products. Working with you has been a pleasure – always ready to help, answer questions and accommodate our requirements. We highly recommend your services and look forward to working with you in the future."
– Kirsten Bitzonis, Marketing Director

Designsite is an award-winning design and marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, user experience design, responsive web design and development, iPhone, iPad and Android app design, social media marketing, search engine optimization, and print communications.

We work with small business clients covering Fairfield County, CT, including Fairfield, Westport, Southport, Greenwich, Darien, New Canaan, Ridgefield, Easton, Monroe, Shelton and Norwalk.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com