Social Media Success: Music to Our Ears
Since 1999, we've been helping to promote Beach Boys' legend Brian Wilson, via websites, social media campaigns and many other online activities. Brian's not only one of the giants of popular music this past fifty years, but he's a wonderful person: funny, whip-smart and caring. All of these qualities are reflected in his music.
We're now ramping up online activities to promote Brian's upcoming Capitol Music album "No Pier Pressure," due April 7 – and for for an upcoming feature film "Love & Mercy" due June 5. Both projects are super-exciting and to see the results of our work in real-time is exhilarating. For instance, yesterday, we posted to Facebook the movie trailer – and linked to it from Brian's website, Twitter and Instagram and the Beach Boys Facebook page. In the next 24 hours, we saw some phenomenal statistics:
- 2,156,134 (million) people reached
- 434,000 views
- 6,415 shares
These numbers are off the charts and still growing. This has helped Brian's Facebook page result in:
- 327% higher engagement than last week (unique number of people who liked, commented, shared or clicked on posts)
- 889% more reached people than last week (going outside of our fan base – we’re reaching friends of fans).
Like everything else in life, social media is a learning experience that never ends. And to be successful, you must be consistent: consistent with the branding, consistent with the messaging and consistent with when you post. That's what good marketing is: consistency with all your communications. The results so far reflect on our passion, commitment and understanding of how everything works – and how everything is connected. It's critical to have a great, responsive website that can be seen perfectly on any device and be a repository for engaging and updated content, while social media pages must offer equally engaging and concise messaging that makes people want to visit the website for more information.
While we work with some of todays leading musicians and record labels, most of our work is in the corporate sector, and we apply the same principles for all our clients. And while we can't guarantee crazy statistics for everyone as shown above, we can in most cases guarantee a more successful and engaging user experience for our clients across their websites and social media activities – resulting in higher brand awareness greater profits.
Designsite is an award-winning design and marketing communications firm based in Fairfield, CT. Our expertise includes branding and corporate identity, user experience design, responsive web design and development, iPhone, iPad and Android app design, social media marketing, search engine optimization, and print communications.
We work with small business clients covering Fairfield County, CT, including Fairfield, Westport, Southport, Greenwich, Darien, New Canaan, Ridgefield, Easton, Monroe, Shelton and Norwalk.
For more information, please call us at 203.372.2912 or send us an email at firstname.lastname@example.org