Our branding, marketing communications and social media strategies helps to make a splash for a new Fairfield business.
PT+ Physical Therapy is a fast-growing physical therapy business, based in Norwalk CT. Looking to open up a second office at the popular Fairfield Sportsplex, in Fairfield CT, it was essential that they step up their game with their brand communications.
PT+ enlisted us to do exactly that: design the brand identity and the marketing communications that support it. The first task of a project like this is to design the company logo – most important since it will appear on all marketing materials. A good logo must visually convey who the company is and what they do. We took a fresh, modern, flat design approach, using soft colors to reflect PT+ founder Katey Dell Goldberger's request for a boutique-quality look.
Next, we designed a beautiful and responsive website that looks perfect on computers and mobile devices. Since over 90% of local searches are conducted on phones, it's essential that websites be mobile-friendly, or people will most likely not bother viewing them. The website was designed using Squarespace, allowing us to build the website both time and cost-efficiently. Squarespace allows provides great search engine optimization features and analytics.
We also designed print collateral including a beautiful leave-behind brochure and a stationery system, to ensure consistency across all marketing materials. Signage was also designed for maximum visibility from the popular Sportsplex buildings.
To make Fairfield and surrounding communities aware of PT+'s new offices, we created a social network strategy for Google+ and Facebook to help expand their potential audience and drive more traffic to the website. Public relations also played into the picture, with press releases and a ribbon-cutting ceremony for traditional media, as well creating a Patch account and blogs to let the popular newspapers' audience know of the new business.
Designsite is an award-winning design and marketing communications firm based in Fairfield, CT. Our expertise includes branding and corporate identity, user experience design, responsive web design and development, iPhone, iPad and Android app design, social media marketing, and search engine optimization.
We work with small business clients covering Fairfield County, CT, including Fairfield, Westport, Southport, Greenwich, Darien, New Canaan, Ridgefield, Easton, Monroe, Shelton and Norwalk.
For more information, please call us at 203.372.2912 or send us an email at email@example.com