The problem with our business is that everyone thinks they're a designer or a branding expert. There are many "designers" out there who think if they've got a computer and Photoshop and use WordPress to build websites, they're in business.
Here's an example of how anyone can be a branding "expert" – without the expertise. As part of the Wall Street Journal's Startup of the Year project, musician will.i.am explains where there is a problem with logos. As talented a musician as Mr. will.i.am may be, he's hardly qualified to discuss branding – as made clear by this rather painful video of him sharing his branding "expertise."
We're Designsite and we are branding experts – as well as a range of communications services including web, print, interactive, mobile and social media. If you're looking for a firm who delivers top-quality work, cost-effectively and responsively, please don't hesitate to contact us at 203.372.2912 or firstname.lastname@example.org