Branding: It's Who You Are and What You Want to Be

Designsite Corporate Identity and Branding

A corporate identity and branding system for BBE
 View some of our branding work > 


Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Key objectives to a successful brand:

  • Deliver a message in a clear manner
  • Promote a business’ creditability
  • Motivate consumers to make a purchase
  •  Encourages customer loyalty

Since 1999, Designsite has been creating award-winning brands and communications for clients including corporate identity systems, dynamic websites, mobile apps, social media, print collateral and identity systems. We also work with larger companies – including Fortune 500s – to deliver internal and external communications that are consistent with their corporate standards.