Connect to Your Audience: Bring Your Story to Life

Every business has its own and unique story – it’s what makes you different from everyone else. Stories educate, inspire and entertain us and that’s why brand storytelling can be such an effective way of connecting with your audience. 

Click to view our new 30-second video.

Website storytelling is an extension of social media, where businesses learned by its very nature that you couldn’t simply talk to your audience, but rather engage them in a conversation. We’ve found that storytelling can also greatly improve the overall user experience, becoming an increasingly important component to the success of your marketing strategy. Following are some benefits of storytelling:

  • Puts a human face on data
  • Simplifies complex ideas
  • Better communication retention
  • Delivers greater meaning and value to visitors
  • Increases conversion rates

The best stories are simple, believable, emotional, real and can work for almost any audience. We’ve experienced great success with recent projects using a storytelling format for our clients. Concise messaging, delivering content that’s linear and expresses a clear narrative, and use of images and video for more compelling content can truly engage with your audience and deliver results – making your brand more memorable. 

An Example of Website Storytelling:

Our website design strategy for Diversified Electronics, a design and provider of state-of-the-art home technology, was to create an emotional connection with its audience. No products are featured – we're just setting a mood the audience can relate to:  a woman taking a moment out of her busy day, perhaps listening to some music on one of Diversified's home sound installations. The concise headline supports the visual. The updated website helped to distinguish Diversified from their competitors and resulted in a dramatic increase in sales leads. Click on the image below to view larger.

How can we help you tell your story?

Contact us today and we can talk about strategies that will help you better connect with your audience.


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Squarespace Features Designsite’s Brad Mehldau Website

Squarespace, based in New York City, is the web platform of choice for millions of websites from entrepreneurs to the world’s most iconic businesses. Designsite is an original Squarespace Specialists and we’ve designed and build over fifty websites for clients, ranging from startups to Fortune 500 companies. Squarepace is featuring our website for renowned Jazz artist on their website, as an example of design excellence for their template, “Alex.”

Our website for Jazz icon Brad Mehldau. Visit the website

Squarespace enables us to build beautiful and cost-effective websites for clients seeking to tell their story in a highly visually engaging manner. Our coding capabilities enable us to go beyond Squarespace’s superior toolset to ensure our client websites are even more unique and reflective of their businesses.

In addition to Squarespace’s award-winning design tools, the platform offers superior reliability and uptime, providing enterprise-grade traffic routing and uptime. SSL certificates are included and helps to improve website ranking in Google search results. They also offer 24/7 expert customer care, providing solutions based on their deep knowledge of the platform. This is especially important for clients who choose to maintain their websites in-house. Squarespace analytics also enable our clients to get insights into their visitors and their behavior throught visual reports covering statistics like page views, conversion, popular content, and more.

We also recommend Squarespace for beautiful online stores, easy to organize and manage, that provide rich product experiences where customers can engage with products via embedded videos, images, related products, and more. Flexible payment options included the ability to accept PayPal and Apple Pay, for fast and convenient customer experiences.

Designsite is an official Squarespace Specialist

Designsite is an official Squarespace Specialist

If you’d like to know more about Squarespace and how we can help your business achieve maximum results, please call us at 203-372-2912 or email us below!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com

Website Design and SEO for Oceanview Pool & Patio of Southport CT

Oceanview Pool & Patio, based in Southport CT, is an upscale builder of custom pools and spa construction and renovation, servicing Fairfield County as well as surrounding areas. Oceanview engaged Designsite to design and build a website to best reflect the high-end clientele they are targeting. 

Designsite worked with the client to discuss strategy content and imagery that would best show the beautiful work Oceanview delivers to its clients. Website text is concise and large full-width immersive images literally show the quality of the pools they build. A photo gallery shows the many facets of their work in beautiful detail.

We used Squarespace as the content management platform for which to build the website. Our coding expertise also allows us to add features that extend beyond Squarespace’s built-in tools, ensuring a more unique and personalized user experience. The client can now easily update the website themselves, as Squarespace offers easy-to-use and intuitive tools, which make maintaining the website easy.

A well designed and structured website is not enough. Designsite provided expert search engine optimization (SEO) services to ensure the website ranks high in Google and other top search engines like Yahoo and Bing. These elements include site descriptions, page titles, custom URLs, search engine-friendly formatting and SEO-friendly text. Built-in analytics show how many visitors the website is receiving, which pages are most popular, where people are coming from, and more, which will prove helpful in improving the website over time.

View the website at https://www.oceanviewpoolandpatio.com

If you'd like to know how we can help you, please call us at 203-372-2912 or email us below!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


How Infographics Can Increase Brand Awareness and Drive Traffic to Your Website

What is an infographic?

An infographic is a way to present information, data, and knowledge in a visual manner. Infographics are a great way to engage readers because they draw attention and provide the natural link building that Google loves to see, and they reward websites accordingly. Aside from the SEO benefits of infographics, they also do a great job at building brand awareness and getting a specific message across easily and visually. 

Businesses are using infographics as a way to engage their target market and drive traffic to their website. When an infographic is executed correctly with the right content, design and layout, it can provide a serious return on investment (ROI) that every business owner desires.

What makes a successful infographic?

Infographics are popular, and as result, there’s a lot of clutter out there. The problem with most of them is they look too much alike - many are generated from online “design” templates and they look it. A good infographic must reflect the company’s brand and be customized as such. Infographics should bevisually appealing and simple at the same time – the idea of course, is to have your audience understand what you’re trying to say as concisely as possible – focus is key.

Content and messaging is most important but it’s the design that will help make the infographic successful. Just like in any other business, there are “designers” and there are designers. Make sure you’re working with an entity that has a proven track record for creating inspired brands and designs.

Finally, even with a great infographic, it’s not successful unless people see it. Once the infographic is posted on your website, it needs to be shared to your social media pages (Facebook, Twitter, Pinterest, Instagram, etc.) so your audience can see it and share to their friends, which is where things can really take off. And, finally, make sure your infographic has a link back to your website, driving more traffic to your website – which is the point!

Want to learn more? Contact us below!

Our infographic for Verday Cholorophyll Water Click infographic to view larger size.


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Designsite Builds Beautiful Squarespace Websites that Help Businesses Thrive

Maybe you’ve read about Squarespace in the news or saw their Super Bowl commercial. In case you don’t know exactly who Squarespace is or what they do, they’re an all-in-one web platform that provides the tools necessary to grow your business on the web.

Designsite is an official Squarespace Specialist, and we use Squarespace to cost-effectively design and build websites that work across all computers and mobile devices, helping our clients to reach a wider audience than ever before.

Our most recent Squarespace website for Judith Woolf Acupuncture of Norwalk CT

Squarespace websites are responsive, meaning they will look perfect on all computers and mobile devices. This is critical for any business today, since Google is now demoting websites that aren’t mobile friendly, translating to poor search engine results for your company. Squarespace also offers superior search engine optimization, ensuring our websites rank high in search engine results. 

Squarespace enables our clients to maintain and easily edit their websites in-house, saving them time and money. Social media integration is built in so blogs can be automatically published to all your social media pages, further helping you to stay on top of search engines. Sophisticated analytics and metrics provide the necessary information companies need to grow their business and brands.

Squarespace also offers powerful e-commerce tools, enabling us to build out stores with hundreds of products with relative ease. We've worked on a number of e-commerce projects, and we can say that Squarespace by far is the most intuitive to set up and provides the very best user experience.

We can help you reach a wider audience than ever before with a new and powerful Squarespace website that best reflects your business. Are you ready?


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


A New Website Reflects the Excellence of Fairfield's Corporate Design Group

Corporate Design, based in Fairfield CT, specializes in providing professional design and planning for companies with varying space needs and requirements. Their clients range from start-ups to multi-national corporations. They have quickly built a reputation as one of the leading space designers today.

Corporate Design enlisted Designsite to design and produce a website that was reflective of it's industry status and showcase their amazing work for top clients around Connecticut. Designsite recommended using Squarespace as the content management platform to build the website. Squarespace gave us the tools to build a beautiful, modern and responsive website that can be easily updated and maintained by the client. Designsite also provided copywriting services to ensure clear and concise messaging and more maximum impact.

Ourxpert search engine optimization (SEO) services help the website to rank in Google and other top search engines like Yahoo and Bing. These elements include site descriptions, page titles, custom URLs, search engine-friendly formatting and SEO-friendly text.


Like What You See?

Find out why our clients are so happy – contact us today for a free estimate!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Branding a 'Mompreneur' – Logo and Website Design

Some of our most interesting clients are entrepreneurs who are passionate about an idea and want to bring it to life. There are so many things to do behind the scenes, like writing a business plan, choosing a name and location, registering and financing the business, and so much more. Once all of these necessary tasks are complete, it’s time to bring the business to life by creating the visual brand and marketing communications that reflect the businesses' personality.

designsite-brochures.jpg

Our latest startup assignment is for a new business called Designing Motherhood, based in Stamford CT. and founded by Margaret Marshall. Designing Motherhood offers clients client modular support and training packages in the areas of motherhood/parenting coaching, communications skills, CPR certification and pre and postnatal yoga.

Margaret wanted the brand to reflect her personalized service that was warm and inviting. After designing a series of logo concepts, Margaret picked the final version, a two-leaf flower symbolizing the mother-child relationship. Soft pastel colors and a sophisticated yet friendly logotype with tagline depicts who the business is and what they do. Next we designed a modern and responsive website that displays beautifully on both desktop and mobile devices.

CLICK TO VIEW A LARGER VERSION

The website talks about Margarets’s journey and contains beautiful photography that underscores the clear and concise text. Resources contain relevant links and an Amazon store houses products Margaret recommends that can be purchased directly from the website. A blog contains updates and news regarding all topics regarding motherhood and links to social media pages help increase traffic to those pages and vice-versa. Finally, we added search engine optimization to ensure that Designing Motherhood ranks high in Google and other search engines.

We really like working with startup businesses because there’s a clean slate to help our clients create a visual identity of their idea. Ensuring consistency with all marketing communications, including branding and logo design, website and promotions will help a new business get off on the right foot. 


Like What You See?

Find out why our clients are so happy – contact us today for a free estimate!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


A New E-Commerce Website for Copps Island Oysters of Norwalk CT

Copps Island Oysters, based in Norwalk CT, is a family of oystermen since the 1940s and operates one of the last standing traditional oyster farms in the United States. A few months back, they called us to talk about a new website that would reflect both their history and thriving business of today. 

CLICK TO VIEW LARGER IMAGE

Our first priority – as it is with all clients – was to create a new website that achieved strategic goals, while at the same time communicating what makes Copps Island so unique, special, and different. Visiting and watching them in action was impressive to say the least – the whole process of oyster farming requires a close-knit team of professionals working together.

After speaking with key people and learning about their trade, we set off to design a website that was truly reflective of Copps Island Oysters. Gorgeous photography and video played a big role in the design, and the use of typography and fonts supported the look and feel of the business. These components and the way the website is structured from a functional point of view makes for a great user experience, whether you're on a desktop or a phone.

But this isn't just a website – it's dynamic e-commerce one that includes a Shop that sells everything from oysters (of course) to oyster-related necessities, merchandise, books, fashion items and more. Building the e-commerce website using Squarespace as the content management platform gave us the tools to design a powerful backend that seamlessly manages transactions. The client is able to easily manage inventory, orders and fulfillment, as well as view detailed analytics – right from the Squarespace iPhone/Android app on their phone, pictured below.

The Squarespace "Commerce" app enables Copps Island to easily manage orders and fulfillments and other tasks.

We also set up a MailChimp account and connected it with Squarespace so that newsletter submissions would automatically be sent to MailChimp where the contact database would reside and promotional e-mailers could be sent out highlighting new products and other Copps Island updates.

Working with Designsite has been nothing but an enjoyable and rewarding experience. Michael and his team were extremely helpful in assisting us to build a beautifully designed, modern and engaging website. Michael and his team were very patient and always there to answer any questions we had. Designsite will definitely take your business to the next level.
— Jeanne Bloom, Copps Island Oysters

There are some projects we work on that are truly special, and this is one of them. We’re very proud to have designed and produced this new website and we hope you have the opportunity to click through and check out the project yourself!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Breather: Where to Find Your Best Next Meeting Place

Sometimes we see an exciting business model and want to spread the word. Breather is one of those new discoveries we came on recently and it’s worth writing about. Breather is a network of beautiful and inspiring workspaces you can book in 10 locations (so far). Breather spaces include workspace, private lounge and WI-FI.

An example of many different workspaces to choose from for your next meeting.

An example of many different workspaces to choose from for your next meeting.

What’s great is that there’s no commitment, subscription or monthly fees. You can book anytime and only pay for the hours you book. The spaces they offer are gorgeous and are perfect for teams or clients. People are using Breather for private, peaceful space away from the office; for creative consultations and making that perfect pitch to clients; for hosting teaching events, and even as an ad-hoc office with flexible hours.

The first thing you need to do is go to their homepage: www.breather.com and selectyour city (if it’s available). We elected “New York City” and then “For” which is the purpose of the space (i.e. “team meetings,” “presentations,” “client meetings,” “classes or workshops” and more. Then, you’l select your preferred date from a dropdown list. 

Finally you’ll be shown beautiful offices to choose from. The prices are remarkable affordable - each office different but we saw some starting as low as $32.00 per hour. Locations were available throughout New York City, so it’s easy to choose one that’s most convenient for you. Offices are represented by slideshows with Architectural Digest-quality photos, as well as floor plans so you can plan your event.  

We’re looking forward to trying it out for an upcoming meeting in New York City, and if you haven’t heard about Breather yet, we highly recommend that you check it out. 


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Designsite Now Offers PayPal Integration for Our Clients' Squarespace Websites

We’re happy to announce that Squarespace now offers PayPal as another payment method for their websites. This is great news for the Squarespace website we design and build for our clients. Previously Stripe was the only integrated method to use with Squarespace, and while Stripe is a great resource, we’ve had a number of clients who would prefer to use PayPal since they already have accounts with them.

As a trusted, secure, and seamless payment method, PayPal can help you sell more by giving your shoppers an additional way to pay and by allowing you to reach more shoppers around the world.

This exciting partnership takes the complexity out of international payments, providing seamless integration that lets you focus on building a beautiful brand and growing your business. Plus, you’ll gain access to PayPal solutions to further help your business succeed, including PayPal One Touch, PayPal Credit and Purchase and Seller protection.

For our current and future clients, we can easily add PayPal to your current websites. Designsite is an Official Squarespace Specialist, and we design beautiful and cost-effective Squarespace websites for startups and businesses of all sizes. Squarespace enables our clients to easily update their own websites and view analytics, all from within the easy-to-navigate backend. Squarespace offers excellent tools out-of-the-box, but our coding expertise enables us to design websites that are truly reflective of our clients brands.

Squarespace is a superior platform to WordPress, which can be difficult for clients updating their own websites. Because Squarespace is a closed platform, it’s secure and safer than WordPress, whose websites are less secure and more prone to hacking. We highly recommend Squarespace to our clients who seek beautiful and cost-effective and SEO-friendly websites with no security issues. For more information about Squarspace and the latest PayPal integration news, please contact us.


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com