Working with Brian Wilson and Pet Sounds – A Career Highlight

We've been working with Beach Boys legend Brian Wilson for over 15 years now. Working with Brian has been a career highlight for us and he's been great to work with. Whether it's at his home working on promotional projects or seeing him on tour, Brian is always funny, smart, engaging and has a childlike quality about him that's really endearing.

Brian's self-acknowledged masterpiece, "Pet Sounds," was released on this day in 1966. Who'd have thought fifty-one years ago, this project would be so highly regarded among so many musicians and fans. It's a testament to Brian's thinking outside the box, and creating something so original and unique that all creative people can learn from.

Unique song structures, harmonies and instruments never-before used in rock music – along with truly great songs make his album "unbeatable" in the words of Paul McCartney.

More than fifty years later, Brian is in the middle of his wildly successful International Pet Sounds Anniversary tour that that continues to sell out venues everywhere. Could anybody have ever dreamed that as Brian approaches seventy-five years-old that this could ever happen? It's beyond words.

Thank you Brian for letting us into your world, getting to know you, and helping you to reach new generations of fans and musicians who love you and your work. We'll see you on the road!

Following is a link to a Podcast series we created with Vella Interactive for Capitol Records for the 40th Anniversary of Pet Sounds. We interviewed Brian, and fellow Beach Boys' Mike Love, Al Jardine and Bruce Johnston. This series quickly became the #1 Music Podcast in iTunes and Top 10 overall podcasts.


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


5 Strategies That Can Dramatically Improve Your Website's Performance

A great website is more than just a beautiful website – it’s the strategy behind it. Our priority is to always create websites that achieve our clients' strategic goals, while at the same time communicating what makes their brands unique, special and different. Following are strategies to help your website do more – and help to achieve your marketing goals.

1. Storytelling:

Every business has a unique story, so take advantage of yours. Tell your story in a highly compelling and relatable fashion with personalized messaging that will resonate with your visitors and making it more memorable. Use of well-written text, photography, graphics and video weaved into your story will give a true insight to your business and separate you from your competitors.

2. User Experience (UX):

Your website should be designed with your visitors in mind and organized in a way that’s intuitive and easy to navigate. It also takes into account your business goals and objectives. UX best practices promote improving the quality of your visitor’s interaction with and perceptions of your products and services. And, of course, your website should be mobile-friendly, ensuring it views properly on all devices.

3. Calls to Action (CTA):

A call to action is a button or link that you place on your website to drive prospective customers to become leads by filling out a form. These should be visually striking with copy that compels your visitors to click the offer. CTA’s should be brief and action-oriented, and while they should fit into the overall design, they should be prominent enough for your visitors to see. 

4. Analytics:

Knowing what’s working and what isn’t is key. A data-focused approach to your website will help keeptrack of important metrics, like how many people are visiting your website, which pages are most popular, and even how people discovered your website. Are they commenting on blog posts? Are they sharing something they read on social media? These are questions needed to help determine the success of your website.

5. Search Engine Optimization (SEO):

You can have a beautiful and effective website on all levels, but if your website isn’t optimized properly, it won’t be ranked in Google and other major search engines. Excellent organic search rankings highly include site descriptions, page titles, custom URLs, search engine-friendly formatting and SEO-friendly text. In addition, a built-in sitemap will help Google to crawl, understand, and ultimately rank the website. 

Designsite can help your business achieve dramatic results with these recommended strategies. Call us today at 203-372-2912 or click below to send us an e-mail


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Connect to Your Audience: Bring Your Story to Life

Every business has its own and unique story – it’s what makes you different from everyone else. Stories educate, inspire and entertain us and that’s why brand storytelling can be such an effective way of connecting with your audience. 

Click to view our new 30-second video.

Website storytelling is an extension of social media, where businesses learned by its very nature that you couldn’t simply talk to your audience, but rather engage them in a conversation. We’ve found that storytelling can also greatly improve the overall user experience, becoming an increasingly important component to the success of your marketing strategy. Following are some benefits of storytelling:

  • Puts a human face on data
  • Simplifies complex ideas
  • Better communication retention
  • Delivers greater meaning and value to visitors
  • Increases conversion rates

The best stories are simple, believable, emotional, real and can work for almost any audience. We’ve experienced great success with recent projects using a storytelling format for our clients. Concise messaging, delivering content that’s linear and expresses a clear narrative, and use of images and video for more compelling content can truly engage with your audience and deliver results – making your brand more memorable. 

An Example of Website Storytelling:

Our website design strategy for Diversified Electronics, a design and provider of state-of-the-art home technology, was to create an emotional connection with its audience. No products are featured – we're just setting a mood the audience can relate to:  a woman taking a moment out of her busy day, perhaps listening to some music on one of Diversified's home sound installations. The concise headline supports the visual. The updated website helped to distinguish Diversified from their competitors and resulted in a dramatic increase in sales leads. Click on the image below to view larger.

How can we help you tell your story?

Contact us today and we can talk about strategies that will help you better connect with your audience.


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Squarespace Features Designsite’s Brad Mehldau Website

Squarespace, based in New York City, is the web platform of choice for millions of websites from entrepreneurs to the world’s most iconic businesses. Designsite is an original Squarespace Specialists and we’ve designed and build over fifty websites for clients, ranging from startups to Fortune 500 companies. Squarepace is featuring our website for renowned Jazz artist on their website, as an example of design excellence for their template, “Alex.”

Our website for Jazz icon Brad Mehldau. Visit the website

Squarespace enables us to build beautiful and cost-effective websites for clients seeking to tell their story in a highly visually engaging manner. Our coding capabilities enable us to go beyond Squarespace’s superior toolset to ensure our client websites are even more unique and reflective of their businesses.

In addition to Squarespace’s award-winning design tools, the platform offers superior reliability and uptime, providing enterprise-grade traffic routing and uptime. SSL certificates are included and helps to improve website ranking in Google search results. They also offer 24/7 expert customer care, providing solutions based on their deep knowledge of the platform. This is especially important for clients who choose to maintain their websites in-house. Squarespace analytics also enable our clients to get insights into their visitors and their behavior throught visual reports covering statistics like page views, conversion, popular content, and more.

We also recommend Squarespace for beautiful online stores, easy to organize and manage, that provide rich product experiences where customers can engage with products via embedded videos, images, related products, and more. Flexible payment options included the ability to accept PayPal and Apple Pay, for fast and convenient customer experiences.

Designsite is an official Squarespace Specialist

Designsite is an official Squarespace Specialist

If you’d like to know more about Squarespace and how we can help your business achieve maximum results, please call us at 203-372-2912 or email us below!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com

Website Design and SEO for Oceanview Pool & Patio of Southport CT

Oceanview Pool & Patio, based in Southport CT, is an upscale builder of custom pools and spa construction and renovation, servicing Fairfield County as well as surrounding areas. Oceanview engaged Designsite to design and build a website to best reflect the high-end clientele they are targeting. 

How Infographics Can Increase Brand Awareness and Drive Traffic to Your Website

What is an infographic?

An infographic is a way to present information, data, and knowledge in a visual manner. Infographics are a great way to engage readers because they draw attention and provide the natural link building that Google loves to see, and they reward websites accordingly. Aside from the SEO benefits of infographics, they also do a great job at building brand awareness and getting a specific message across easily and visually. 

Businesses are using infographics as a way to engage their target market and drive traffic to their website. When an infographic is executed correctly with the right content, design and layout, it can provide a serious return on investment (ROI) that every business owner desires.

What makes a successful infographic?

Infographics are popular, and as result, there’s a lot of clutter out there. The problem with most of them is they look too much alike - many are generated from online “design” templates and they look it. A good infographic must reflect the company’s brand and be customized as such. Infographics should bevisually appealing and simple at the same time – the idea of course, is to have your audience understand what you’re trying to say as concisely as possible – focus is key.

Content and messaging is most important but it’s the design that will help make the infographic successful. Just like in any other business, there are “designers” and there are designers. Make sure you’re working with an entity that has a proven track record for creating inspired brands and designs.

Finally, even with a great infographic, it’s not successful unless people see it. Once the infographic is posted on your website, it needs to be shared to your social media pages (Facebook, Twitter, Pinterest, Instagram, etc.) so your audience can see it and share to their friends, which is where things can really take off. And, finally, make sure your infographic has a link back to your website, driving more traffic to your website – which is the point!

Want to learn more? Contact us below!

Our infographic for Verday Cholorophyll Water Click infographic to view larger size.


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Designsite Builds Beautiful Squarespace Websites that Help Businesses Thrive

Maybe you’ve read about Squarespace in the news or saw their Super Bowl commercial. In case you don’t know exactly who Squarespace is or what they do, they’re an all-in-one web platform that provides the tools necessary to grow your business on the web.

Designsite is an official Squarespace Specialist, and we use Squarespace to cost-effectively design and build websites that work across all computers and mobile devices, helping our clients to reach a wider audience than ever before.

Our most recent Squarespace website for Judith Woolf Acupuncture of Norwalk CT

Squarespace websites are responsive, meaning they will look perfect on all computers and mobile devices. This is critical for any business today, since Google is now demoting websites that aren’t mobile friendly, translating to poor search engine results for your company. Squarespace also offers superior search engine optimization, ensuring our websites rank high in search engine results. 

Squarespace enables our clients to maintain and easily edit their websites in-house, saving them time and money. Social media integration is built in so blogs can be automatically published to all your social media pages, further helping you to stay on top of search engines. Sophisticated analytics and metrics provide the necessary information companies need to grow their business and brands.

Squarespace also offers powerful e-commerce tools, enabling us to build out stores with hundreds of products with relative ease. We've worked on a number of e-commerce projects, and we can say that Squarespace by far is the most intuitive to set up and provides the very best user experience.

We can help you reach a wider audience than ever before with a new and powerful Squarespace website that best reflects your business. Are you ready?


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


A New Website Reflects the Excellence of Fairfield's Corporate Design Group

Corporate Design, based in Fairfield CT, specializes in providing professional design and planning for companies with varying space needs and requirements. Their clients range from start-ups to multi-national corporations. They have quickly built a reputation as one of the leading space designers today.

Corporate Design enlisted Designsite to design and produce a website that was reflective of it's industry status and showcase their amazing work for top clients around Connecticut. Designsite recommended using Squarespace as the content management platform to build the website. Squarespace gave us the tools to build a beautiful, modern and responsive website that can be easily updated and maintained by the client. Designsite also provided copywriting services to ensure clear and concise messaging and more maximum impact.

Ourxpert search engine optimization (SEO) services help the website to rank in Google and other top search engines like Yahoo and Bing. These elements include site descriptions, page titles, custom URLs, search engine-friendly formatting and SEO-friendly text.


Like What You See?

Find out why our clients are so happy – contact us today for a free estimate!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


Branding a 'Mompreneur' – Logo and Website Design

Some of our most interesting clients are entrepreneurs who are passionate about an idea and want to bring it to life. There are so many things to do behind the scenes, like writing a business plan, choosing a name and location, registering and financing the business, and so much more. Once all of these necessary tasks are complete, it’s time to bring the business to life by creating the visual brand and marketing communications that reflect the businesses' personality.

designsite-brochures.jpg

Our latest startup assignment is for a new business called Designing Motherhood, based in Stamford CT. and founded by Margaret Marshall. Designing Motherhood offers clients client modular support and training packages in the areas of motherhood/parenting coaching, communications skills, CPR certification and pre and postnatal yoga.

Margaret wanted the brand to reflect her personalized service that was warm and inviting. After designing a series of logo concepts, Margaret picked the final version, a two-leaf flower symbolizing the mother-child relationship. Soft pastel colors and a sophisticated yet friendly logotype with tagline depicts who the business is and what they do. Next we designed a modern and responsive website that displays beautifully on both desktop and mobile devices.

CLICK TO VIEW A LARGER VERSION

The website talks about Margarets’s journey and contains beautiful photography that underscores the clear and concise text. Resources contain relevant links and an Amazon store houses products Margaret recommends that can be purchased directly from the website. A blog contains updates and news regarding all topics regarding motherhood and links to social media pages help increase traffic to those pages and vice-versa. Finally, we added search engine optimization to ensure that Designing Motherhood ranks high in Google and other search engines.

We really like working with startup businesses because there’s a clean slate to help our clients create a visual identity of their idea. Ensuring consistency with all marketing communications, including branding and logo design, website and promotions will help a new business get off on the right foot. 


Like What You See?

Find out why our clients are so happy – contact us today for a free estimate!


Designsite is an award-winning branding, design, website and digital marketing agency based in Fairfield, CT. Our expertise includes branding and corporate identity, responsive web design and development, social media marketing, search engine optimization, and print communications.

For more information, please call us at 203.372.2912 or send us an email at info@designsite.com


A New E-Commerce Website for Copps Island Oysters of Norwalk CT

Copps Island Oysters, based in Norwalk CT, is a family of oystermen since the 1940s and operates one of the last standing traditional oyster farms in the United States. A few months back, they called us to talk about a new website that would reflect both their history and thriving business of today.